"Just because we only
represent Buyers doesn't' mean we don't care about
There are only three things that
sell a home: its condition, its price, and its
The condition of the home
includes its location, age, curve appeal, functionality of design
(does one have to go through someone’s bedroom to get to the
bathroom), its square footage, number of rooms, cleanliness,
attractiveness of color scheme, etc. A Realtor can do nothing about
the property’s condition short of making some suggestions. The
condition of the property rests solely in the hands of the
The price is entirely at
the discretion of the Seller. If the house is overpriced, it is
unlikely to sell no matter how nice it is or how much marketing is
done. One pricing challenge that is common in the market today is the
debt load on the home. Often a person can mortgage the property for
up to 100% or more of its value. Then when it comes time to sell,
they need to pay off the mortgage, pay a 6% sales commission, and pay
3% or more in closing costs. So, often the house has to be over
priced. Another trap a seller might fall into is counting the cost of
every improvement. (new roof -- $7,000, new tub surround -- $500,
chain link fence three years ago -- $1,200, carpeting two years ago --
$4,000, painted the kid’s room last year -- $500 therefore my house
must be worth $13,200 more than my neighbor’s house that sold last
week.) This is faulty thinking. The overpriced house simply serves
as a framework for the Realtor’s sign and advertising. Sometimes
local Realtors will parade their buyers through the overpriced house
first, then show the correctly priced house thereby causing the buyers
to believe they are getting a bargain. But again, the price is in the
Seller’s absolute control.
The only thing the Real Estate
Professional can do for the Seller is marketing. When you hire
a Realtor to represent you, make sure they provide you with a specific
marketing plan. They will all list it in the MLS, put their sign out
front (free advertising for them) and wait for an agent from Home
Buyer’s Perspective Realty or another agency to bring the buyer.
Instead of just these things, make the Realtor provide you with a
specific plan. Ask them when you will see your home advertised in
Homes Magazine. When will your home be advertised in the two
major newspapers? What is the date of the open house? Will they do a
Broker’s open house? Will your house be on TV? When? In short, have
the agent tell you specifically what he or she is going to do
to market your house and on what specific dates. Interview
many agents and be careful not to go with an agent just because she
tells you she can get you $10,000 more than all the neighbors’ houses
are selling for. Use the agent with the best marketing plan.
If the property is properly
marketed and it still doesn’t sell, then you have a problem with its
condition or its price.
should also consider the following
before placing your home on the market.
While we charge no fees to
sellers - nor list their homes, we do maintain a list of all
FSBOs (For Sale By Owners) property.
Since we already have buyers
we represent it make sense to give us a call first before
contracting to list your home with a Real Estate Sales office?
save you a substantial amount of selling costs to sell your home,
since one of our buyers may be looking for just your home right
Checking with us first could
result in a quick sale of your home for you.
What have you to
lose by calling us FIRST?...
Well you already know the answer if you read this
far...give us a call today